1977-1982
Hal Lewis Design (Student/Summer Work)
- Worked at my father’s design company during summer breaks throughout high school & college (in the pre-digital era of design).
- Created hand-crafted mock-ups of sales materials using ruling pens, a stat camera, hand-painting type, & chalk and/or colored pencil illustrations on vellum layouts.
- Assembled saddle stitched brochure mock-ups that were fully hand-made “works of art.”
1982-1997
Hal Lewis Design (Graphic Designer & Creative Director of Illustration)
- Directed illustrators, photographers, & printers for pharmaceutical sales materials, & journal advertising.
- Gained expertise in FDA regulations; product mechanisms of action; active and inactive ingredients; indications & contraindications; black box warnings; off-label uses; & GMPs (Good Manufacturing Practices).
- Oversaw medical illustrations to ensure both artistic integrity & anatomical accuracy, securing approvals from department heads at teaching hospitals and passing all medical & legal reviews.
1997-1998
The Hal Lewis Group (Name Change) / Worked on-site at Merck Pharmaceuticals
- At Merck’s request, worked in-house to successfully launch 6 new products/line extensions in one year.
- Promoted to Senior VP / Senior Art Director, making full partner.
1998-2011
The Hal Lewis Group (Senior VP / Senior Art Director)
- Specialized in Merck pharmaceuticals ophthalmics (Cosopt / Trusopt) & Many of their products sample & trade packaging (design → FDA approval).
- Won InAwe Silver Award for Emend sample package design & several honorable mentions RX Awards for Cosopt.
- Created embroidered patch design for Merck + NASA project on bone density research.
- Designed sales materials for Becton Dickinson’s injectable line and Meda Pharmaceuticals’ back pain management product, SOMA. (Mailers, Journal Ads)
- Led creative for GE Healthcare’s DaTscan launch: sales materials, instruction manuals, convention panels, launch animation, & website.
- DaTscan campaign success led to securing all imaging product/equipment work for GE Healthcare.
2011-2013
Freelance Art Director / Graphic Designer
- Art director for Havas Health 4 Brands creating concepts for new product pitches.
- Graphic designer for Millennium Medical, Designing pharmaceutical library kits & emails.
- Graphic designer for Abbott Point of Care, creating extensive iconography for a new bedside hospital diagnostic software . (13-month contract )
2013-2024
IQnection (Graphic Designer + Marketing Specialist)
- Dual role: design + digital marketing.
- Created marketing collateral (Social media posts, Google ads, ebooks, etc) as well as websites for 60+ companies in 20+ different industries.
- Gained HubSpot certifications/marketing expertise, as well as self taught 15+ new platforms/programs.
The Present
Freelance in the healthcare recruitment, and medical solutions Industries (Infinity Search Group, Smart Medical Group)
Designing websites, marketing & sales materials. • Improving my expertise in AI & ChatGPT for creative workflows.
Looking forward to my next challenge!